COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.

COVID-19 STATEMENT

While this virus is impacting everyone differently, this online programme is continuing as planned. Please consider joining our global online classroom for an enriching and interactive experience to further your career.

Innovating in the
Digital World

Get the tools to sustain, rekindle
or inject innovation into your
organisation.

Watch programme video

Starts on

2 March 2021

Duration

5 weeks, online
4-5 hours/week

Programme fees

£1,500 ($1,900)

Flexible payment available

Special Group Enrolment Pricing

Download brochure

Innovate and be a force for business transformation

We are living in a digital world during the age of disruption. Individuals and organisations cannot afford to be complacent or risk averse. Harness the power of creativity and create your own innovation action plan for your organisation with this online programme. Each firm is fighting a different battle, but every innovation challenge has a solution. Work out what you need from innovation and use your own ideas as a force for transformation.

“Embracing innovation and mastering new digital technologies is no longer seen as a competitive advantage for businesses, but a vital component for sustainability and existence.”

Professor Julian Birkinshaw,
Professor of Strategy and Entrepreneurship;
Academic Director of the Institute of Innovation and
Entrepreneurship; Deputy Dean (Executive Education)

Right for you

This programme is designed for functional managers and executives who are tasked with igniting innovation within their organisation or need to solve a major challenge in a creative way. Those who will benefit include:

Senior executives leading business units or companies who want to induce a culture of innovation within their teams
Functional managers who oversee an internal function such as product development, marketing, or operations and want to systematise a process for innovation
Founders/Entrepreneurs who want to solve a particularly vexing challenge they face as a newer or less-resourced enterprise
Consultants who want to learn a proven methodology for building innovation capabilities into their clients' organisation

Learn more

What you learn
Good for you

What you learn

Module 1 | The innovation imperative
Understand why innovation is so important in today’s digital world through four key principles that will be themes we follow throughout the programme.
Module 2 | Defining your innovation challenge
Think about the internal barriers to innovation in your company and the threat and opportunity of digital disruption. Determine the innovation challenge on which you will work.
Module 3 | Generating ideas
Gain a toolbox of techniques to help you and your team become frequently more creative.
Module 4 | Structures and techniques for developing ideas
Learn how to follow a process and build a concrete plan for any new project, so it is easier to get support.
Module 5 | Making it happen
Think about how to move your plan forward by getting support for your idea and enabling others to become more effective.

Good for you

Work out why innovation is important to you and your organisation right now. Learn the basic principles of innovation
Define your own innovation challenge. Identify the game you are playing and frame it in the right way
Explore possible futures. Hone your innate creativity with techniques to release your own bravery and insight
Take your concept forward. Get support from key people at your firm by building the right plan
Know how to use business experimentation to turn all your ideas into long-term reality
Interact through live webinars with London Business School faculty
Participate in group discussions on idea generation and development
Build credibility with a London Business School certificate of completion

How you learn

Four key principles of innovation
Hone your innate creativity with techniques to release your own bravery and insight
Build the right plan and get support from key people at your firm
Use business experimentation to turn your ideas into long-term reality
Apply solutions that you have arrived at using the latest research from our world class faculty and regular feedback from learning coaches
Be able to work closely with other senior leaders to transform your company
Utilise a whole new market and protect your current one at the same time
Take the pulse of new customer groups and digital behaviours
Allow sustainable innovation to become an integral part of your business

Expert in the field

Julian Birkinshaw
Professor of Strategy and Entrepreneurship;
Academic Director of the Institute of
Innovation and Entrepreneurship;
Deputy Dean (Executive Education)

Professor Julian Birkinshaw was ranked 46th in the 2017 Thinkers 50 list of the top global management thinkers. His main area of expertise is in the strategy and organisation of large corporations, and specifically such issues as innovation, corporate entrepreneurship, strategic agility and headquarters-subsidiary relationships.

More info...

Certificate

Upon successful completion of the programme, you'll
earn a digital certificate of completion from London
Business School.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of London Business School.

Earn your certificate

Early applications are encouraged.

Flexible payment options available. Click here to learn more.

Apply now

COVID-19 STATEMENT

Innovating in the Digital World

Starts on

2 March 2021

Duration

5 weeks, online 4-5 hours/week

Programme fees

£1,500 ($1,900)

Innovate and be a force for business transformation

“Embracing innovation and mastering new digital technologies is no longer seen as a competitive advantage for businesses, but a vital component for sustainability and existence.”

Right for you

What you learn

Good for you

How you learn

Expert in the field

Expert in the field

Julian Birkinshaw Professor of Strategy and Entrepreneurship; Academic Director of the Institute of Innovation and Entrepreneurship; Deputy Dean (Executive Education)

Certificate

Early applications are encouraged.

Flexible payment options available. Click here to learn more.

Special Group Enrolment Pricing

Innovating in the
Digital World

5 weeks, online
4-5 hours/week

Julian Birkinshaw
Professor of Strategy and Entrepreneurship;
Academic Director of the Institute of
Innovation and Entrepreneurship;
Deputy Dean (Executive Education)